Coca-Cola Foundation and Rizq Join Hands to Deliver 550000 Meals to Pakistan’s Flood Victims

When devastating floods struck parts of Pakistan in 2025, thousands of families were left without food, water, or shelter. In response to this growing humanitarian crisis, the Coca-Cola Foundation, in collaboration with Rizq Foundation, launched a powerful relief campaign to provide over 550,000 meals to flood-affected communities. This joint initiative aims not only to fight hunger but also to bring hope and stability to families struggling to rebuild their lives.Supporting Flood Victims Across Pakistan

The partnership between Coca-Cola Foundation and Rizq focuses on delivering essential food and household supplies to those hit hardest by the floods in Punjab, Khyber Pakhtunkhwa (KP), and Gilgit-Baltistan.

Through this campaign, 3,000 ration bags are being distributed to families who lost their homes and livelihoods. Each ration bag contains flour, rice, pulses, sugar, and cooking oil—enough to feed a family for an entire month. In addition to food, the relief effort includes the supply of clean drinking water, blankets, and warm clothing, particularly important as winter approaches.

To ensure smooth distribution, community collection points have been set up, allowing families to safely and easily access food and water without long travel in harsh weather conditions.A Holistic Approach to Relief

Floods often have the worst impact on the most vulnerable—especially women, children, and the elderly. Recognizing this, the Coca-Cola and Rizq teams have introduced special measures to meet diverse community needs.

Women’s Support Kits: Containing hygiene products and clothing essentials.
Winter Protection: Blankets and bedding are provided to help families stay warm during the colder months.
Safe Water Access: Temporary water stations ensure families have clean, drinkable water to prevent disease outbreaks.

This well-rounded approach ensures that the campaign goes beyond just food relief and addresses the wider health and safety needs of flood victims.

Corporate Support and Financial Aid

Behind the success of this initiative lies strong financial and logistical backing. The Coca-Cola Foundation has contributed US$100,000, while Coca-Cola Beverages Pakistan Limited (CCI Pakistan) added an additional US$30,000. These funds are used to purchase supplies, transport relief goods to remote areas, and coordinate with local teams for efficient delivery.

This collaboration highlights Coca-Cola’s ongoing commitment to corporate social responsibility (CSR)—using its global resources and network to make a real difference in times of crisis.

Volunteers Driving Change

Financial support alone is not enough in large-scale disasters; dedicated human effort is equally vital. Volunteers from Coca-Cola and Rizq are working on the ground to ensure that aid reaches those who need it most.

They help distribute ration bags, manage community tables, and identify families in urgent need of assistance. Their teamwork ensures fair, transparent, and fast distribution, making sure that every contribution counts.

Building on a Legacy of Help

This is not the first time the Coca-Cola Foundation has supported Pakistan during disasters. During the 2022 floods, the organization provided immediate food and water relief in Balochistan and later set up a solar-powered water filtration plant in Thatta, offering a long-term clean water solution for local residents.

These past projects show that Coca-Cola’s vision goes beyond short-term aid—it is also focused on sustainable recovery and community development.

Voices of Hope

Carlos Pagoga, President of the Coca-Cola Foundation, praised the resilience of Pakistani communities and thanked partners at Rizq and local governments for their collaboration.
Sanaye Sanli, General Manager of CCI Pakistan, reaffirmed Coca-Cola’s commitment to supporting women and children during the recovery phase.
Qasim Javed, CEO of Rizq Foundation, expressed gratitude for Coca-Cola’s support, noting that such partnerships enable organizations like Rizq to reach remote areas where help is needed most.

Impact and Inspiration

The joint initiative has already made a measurable impact by delivering over half a million meals, providing clean drinking water, and ensuring winter protection for countless families. Beyond immediate relief, this campaign stands as a model for how corporations and social organizations can work together to rebuild lives after natural disasters.

Final Thoughts

The 2025 Coca-Cola Foundation and Rizq partnership shows what is possible when compassion meets collaboration. By combining corporate resources with grassroots action, the initiative has brought not just food and water, but also hope, dignity, and resilience to flood-affected families in Pakistan.

This effort serves as a reminder that during times of crisis, unity and shared responsibility can truly transform lives—one meal, one blanket, and one family at a time.